Aesthetic Amorepacific Korea's largest headquarter of beauty company

Oct 16, 2019

Korea's largest beauty company, Amorepacific, Seoul, has a site in the center of Seoul, Korea. Their headquarters was designed by David Chipper Area architects as the most obvious volume, with huge urban opening and central void. In the middle of downtown landscape, the building has a bright, open figure.

image source

Amorepacific headquarters took three years to complete and open in 2017. The firm described this building as "abstract and aesthetic", offering dramatic views on the city and the small mountains with gallows gardens.

image source

The design echoes aspirations of mediating between local and global, private and public, collective and personal, formal and informal. Laurian Guinieto receives this dynamic headquarters identity.